Hire the Best Coach

The best coaches are those who have the best players.
The best Companies are those who have the best employees.
         
You cannot succeed by being mediocre yourself,
      nor by having mediocre employees.

Step 1 - Hire a good coach = the best coaches have the best players

Step 2 - Clarify what you are selling = what really is your product?
              Work it out with your coach to get it out - WIN!

Step 3 - Figure how to make your best players ever better.
               The goal is 100% not a 110%, nobody can do better than 100%.
               Remember the 80/20 rule -- 20% of your people produce 80% of the sales.
                  "I make the goal."    That is not 100%

Step 4 - Cut out the "dead wood".  Always be upgrading your team.

Coach Charles